Kiehl’s—Year of the Rabbit

To celebrate Chinese New Year and the ringing in of the Year of the Rabbit, Kiehl’s asked Jenny Jiang to direct a series of 3D spots that would unveil their limited-edition 2023 Year of the Rabbit branding. I was tasked with animating the main rabbit character through this exciting red and gold cityscape as he encountered Kiehl’s slate of products.

Credits

Client: Kiehl’s
Agency: Artisan Council
3D Creative Direction: Jenny Jiang
3D Design, Environments: Jenny Jiang
Animation: Greg Cooper
Character Animation: Jay Brown, Joey Judkins, Jarrod Simpson
Rigging Artist: Orestis Konstantinidis